words_Nick Engvall

Lionel Messi photo via YahooVery few people can keep up with the speed of Argentina’s Lionel Messi, and even fewer soccer cleats. For the World Cup this year, Lionel Messi is wearing the Chameleon Purple colorway of the adidas F50 adiZero. The F50 adiZero is the lightest soccer cleat ever made at just under 6 ounces.

The design team at adidas was able to do this through the combination of new technologies. Sprint Frame technology is used in the inner shell to give the F50 structure and stability for high speeds and fast cutting and directional changes. On the outer portion of the upper is where adidas has placed Sprint Skin, a single layer synthetic “second skin” that reduces weight and provides the ultimate in ball control thanks to adidas’ Grip’n Groove technology. Although the weight reduction of the upper will make it easier to maintain blazing speed, you’ll need some serious traction to get you up to speed. This is where the newly designed Traxion studs from adidas get to do their job. Traxion studs are shaped to provide maximum acceleration and the fastest turning capabilities.

All of these technologies add up to the only shoe that can keep up with Lionel Messi without slowing him down. Messi’s unbelievable combination of quickness and flawless footwork also make him the perfect candidate to wear the bold color changing Chameleon Purple, White and Electricity version of the adidas F50 adiZero. Judging by the excitement he has brought to the 2010 World Cup thus far, electricity seems like a very fitting color name for a man that seems to electrify crowds with his play.

Available now: adidas F50 adiZero Chameleon Purple/White/Electricity

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