words_Nick Engvall
images_Zac Dubasik

Li-Ning Golden Hoops Basketball Event New York CityGolden Hoops initially launched in 1985 to help shine a light on some of New York City’s top youth basketball players. The name and concept was created to model another youth program that had found success in the sport of boxing, Golden Gloves. Over the next 10 years, it became a stepping stone of sorts for many players that would move on to play in college and in the NBA. For those 10 years it took place in Harlem along with the annual Harlem Week festivities. Until its eventual final year in 1995, Golden Hoops saw countless talented basketball players wear the Golden Hoops name across their chest, including Kenny Anderson, Stephon Marbury, Roderick Rhodes, Bobby Hurley, Lamar Odom and Ron Artest.

For the first time in 15 years, the Golden Hoops event returned to New York City this year. This time the event took place in the borough of Brooklyn at Edmond’s Playground. To help reintroduce the festivities former Golden Hoops participant and retired NBA star-turned TV personality Kenny Smith was on hand to host the event. Along with “The Jet” was legendary New York radio personality Ed Lover to entertain the crowds between games.

In a continuing effort to further establish themselves in the USA footwear market, Li-Ning took on one of the main sponsorships of this event. Players were outfitted with the Li-Ning BD Doom and provided with Golden Hoops uniforms.

Check out the photos from the event below.

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