words // Zack Schlemmer
ASICS has long been one of the most respected brands in the running shoe market. While many hardcore runners consider ASICS their go-to brand, in sneaker collecting circles it’s not quite the same. However, ASICS has recently received significant more buzz in the sneaker head community, as their classic early-1990’s running models like the Gel-Lyte III and Gel Saga seem to be returning in limited edition and premium versions almost every month. Later this year we’ll also see classic models like the Gel-Lyte V and GT-Cool come back, giving the new generation of sneaker collectors a further introduction to ASICS’ rich history of quality runners.
Although I’m talking about the early 90’s ASICS models so far, this edition of Memory Lane is actually about the late-90’s. On this page we see some 1999 ASICS runners including the Gel Kayano, the brand’s flagship runner which will see its 20th version release later this year. The 1999 version of the Gel-Lyte is also present here, along with the intriguing Gel DS Trainer.
If the current popularity of the early 90’s ASICS models is any indication, it may be another ten years before sneaker heads are interested in these 1999 models. Nonetheless, they’re still worth taking a look at right now.