words // Brandon Richard
via Press Release

This week, adidas announced a new partnership with All-Star center Joakim Noah of the Chicago Bulls.

Noah joins an adidas Basketball roster which already includes teammate Derrick Rose, Dwight Howard, Damian Lillard and Tim Duncan.

The new partnership makes Noah the seventh current member of the Chicago Bulls to sign with adidas, including Rose, Jimmy Butler, Taj Gibson, Marquis Teague, Tony Snell and Erik Murphy.

“Joakim has demonstrated the work ethic, passion and attitude that make him a perfect fit for the adidas brand,” said Chris Grancio, adidas Head of Global Basketball Sports Marketing. “When you watch him play, his competitiveness and love of the game is contagious on the court and we’re excited to partner with him as he enters the prime of his career.”

This season, Noah will be featured in a variety of marketing initiatives and will play a role in the development of basketball footwear and apparel.

adidas Signs Joakim Noah