words // Brandon Richard
via Press Release
Last week, the adidas Soccer team invaded East London, where they officially introduced the next generation of their flagship boot – the adiPower Predator. Created to answer the demands of modern football, the 2011 version of the Predator makes use of the latest and greatest of adidas’ performance technology, geared toward making the boot perfect for ball control.
The adiPower is equipped with a re-engineered technology called the “Predator Element,” which is aimed specifically at enhancing ball control. Featuring on the medial side of the boot, the “Predator Element” is an injected silicon-rubber component that increases spin when striking the ball. The further enhancement of the Predator® element makes the adipower Predator® the most accurate Predator® ever produced.
Also integrated into the boot is adidas’ revolutionary SPRINTFRAME outsole tooling, which reduces the weight of the Predator by 25%. Additionally, SPRINTFRAME creates stability through geometry, while reducing the number of material layers and the overall weight of the boot.
Other key features include an Alcantara leather-like soft and comfortable heel lining, Taurus leather for optimum fit, comfort and touch, Traxion outsole configuration for optimum grip and stud pressure distribution and a new hybrid stud configuration – a mix of exchangeable round aluminum studs and molded TPU firm ground studs.
“There is a new kind of player that requires a new kind of Predator boot. These players are young, confident and have the skill and ability to shape games as they please. With the all-new adiPower Predator featuring technologies like Sprint Frame, Powerspine and a refined Predator element, the game is theirs to own,” said Aubrey Dolan, product manager for the adiPower Predator.
On hand for the event and participants in the boot’s development included names like Nani (Manchester United FC), Xavi (FC Barcelona), Van Persie (Arsenal FC), Kaká (Real Madrid FC) and Gerrard (Liverpool FC). These are the men that will debut the boot on pitches across the globe in May 2011.
The new adiPower Predator soccer boot will officially launch worldwide on June 2011 in Sharp Blue/Electricity/Black. However, you can pre-order your pair at Eastbay today.
Available now: adidas adiPower Predator