4.13.18

The ASICS City Icons Pack: 26.2 Miles Of History

What’s the first thing that comes to mind when you think of the following cities: Boston, Paris, Barcelona, Tokyo, London, and Stockholm? Is it their rich history? Or their gorgeous scenery? There are many things that tie these amazing cities together and one of these connections is that they all play host to some of the world’s greatest marathons.

ASICS City Icons Pack Featured

ASICS designed six special colorways of their famous GEL-Nimbus 20 that pay homage to both these incredible locales and the thousands upon thousands of runners who accept the challenge of running in these historic marathons.

We got a chance to sit down with ASICS Marketplace Merchandiser Paul Lang to chat about the inspiration behind the ASICS City Icons Pack and why the GEL-Nimbus 20 is the perfect shoe for every aspiring long-distance runner.

Let’s talk about the cities that were chosen for this pack— what went in to the selection process?

“For this collection, we chose global cities that have a deep marathon tradition; locations where runners find themselves surrounded by beautiful architecture, gorgeous parks, and passionate athletes all chasing big goals. The history of Boston, the beauty of Paris, the energy of Barcelona, Tokyo’s electric nights, London’s majesty, and Stockholm’s grace are all captured in unique ways, while the shoes share a design DNA that brings the collection together wonderfully.”

I’ve heard that the shoe colors are based on the official race colors of that city’s marathon. Do the colors take inspiration from the city itself? How so?

Each model uses a base inspired from a major running moment in its respective city. The name of each city is boldly splashed across the side of each shoe to tie the collection together, but with color unique to that city’s story. ASICS is the official footwear sponsor of the Paris, Barcelona, and Stockholm Marathons, so those shoes actually feature the official race colors of those cities. As an added bonus for those three models, each features a lace loop of the official race logo.”

It looks like each sockliner has callouts of city icons. Can you tell us what is featured for each city?

Each of the models actually has two city icon discoverables:”

  • ASICS City Icons Pack 1
    "On the Boston version, the gold domed state house of Massachusetts appears on the tongue, while the sockliner is the fascinating Zakim Bridge."
  • ASICS City Icons Pack 2
    "The Paris edition showcases the iconic Eiffel Tower, while the sockliner displays an illuminated dusk scene of the 'City of Light.'"
  • ASICS City Icons Pack 3
    "London features the city’s iconic double decker bus headed right at you on the sockliner, and if you look at the tongue, you’ll get a glimpse of Big Ben towering over the city!"
  • ASICS City Icons Pack 4
    "Barcelona’s model hosts the famously unfinished Sagrada Familia Church on its tongue, while the sockliner brings the city’s energetic mosaic tiles to life."
  • ASICS City Icons Pack 5
    "The Stockholm model offers the official Marathon logo on the sockliner of the shoe and if you were to travel to the Kaknästornet Tower, pictured on the tongue, you would be treated to the best view of all of Stockholm.”
  • ASICS City Icons Pack 6
    "Tokyo’s sockliner focuses on the bright city lights at night and the tongue proudly displays Tokyo Tower, the world’s tallest self-supporting steel tower."

Let’s talk about the GEL-Nimbus. Why is it the perfect marathon shoe? And why was it the perfect shoe to release a special pack like this for?

“History! This is the 20th edition of the Gel-Nimbus, the most cushioned running shoe in the ASICS offering, and runners have trusted our GEL cushion to cross the finish line at countless marathons around the globe. The Gel-Nimbus 20 will help protect on the longest training runs and all the way through the finish line on those victorious race days.”  

Can we expect more releases like this next year? Are there any other cities that you’d like to make a special colorway for in the future?

At ASICS, we love the opportunity to share a little extra design love for our runner’s favorite shoes and cities. In fall of 2018, you’ll see an exciting New York City edition of our flagship stability model, the GEL-Kayano 25, and in the spring of 2019 there’s a REALLY special City Icon shoe being worked on to celebrate historic Boston, the home of ASICS’ new product innovation lab.”

 


The ASICS City Icons Pack is available in Men’s and Women’s sizes now at eastbay.com.

1 Comment

  • Pan long gang:

    Asics

Nike Stories Back To School Catalogs

A Look Back: Back to School in the ’90s

Take a look back at the hottest shoes from Eastbay's back to school catalogs from the '90s with Drew Hammell of @NikeStories.

2018 Cross Country Gear Guide

Cross Country Gear Guide: Own Every Meet With The Best Spikes Of The Season

Cross country season is here and we've got the fastest spikes around so that you can set new personal bests and take over every meet.

Tips From An Expert: How To Prep For New Balance Nationals Outdoor

New Balance Nationals Outdoor is here, so we asked former pro sprinter Keith Ricks how he kept his cool when it was time for the biggest races.

ASICS City Icons Pack Featured

The ASICS City Icons Pack: 26.2 Miles Of History

We got a chance to break down the inspiration behind the ASICS City Icons Pack and why the GEL-Nimbus 20 is the perfect shoe for every aspiring marathoner.

Boston Marathon Story Featured

Ready For The Boston Marathon: Hear How Top Runners Are Preparing

The Boston Marathon is finally almost here! We got a chance to talk to two of this year’s biggest names, Desiree Linden and Shadrack Biwott, about how they're prepping for this year's big event.

How To Choose The Correct Shoe 1

How To Choose The Right Pair Of Running Shoes

To get the most out of your run, you need a pair of shoes that will help your body operate as efficiently as possible. Here's how to choose the right pair of running shoes:

Vapormax 2 Featured

3 Reasons You Need The New Nike Air VaporMax Flyknit 2

The new Nike Air VaporMax Flyknit 2 is finally here. Here's why you need to know about the game-changing shoe:

ASICS HyperGEL Kenzen Featured

ASICS HyperGEL Kenzen: Built For Every Mile And Every Style

Whether you’re a serious runner or just in touch with the latest trends, there’s no doubt you’ll want to rock the new ASICS HyperGEL Kenzen shoes.

Boris Berian Featured

The Secret Behind Boris Berian’s Speed

What does it take to be the best? Talent isn’t enough. Elite coaching isn’t enough. The strictest training isn’t enough. Boris Berian has the secret.

Live At New Balance Nationals

We are live at the 2018 New Balance Nationals Indoor where the most talented high school track athletes in the nation are squaring off. Tune in here for daily updates.

Track and Field Featured

Top Track Shoes Of 2018

From the latest track spikes to the best throwing shoes, we've got the gear you need. Here are the Top Track Shoes of 2018.

Lauryn Williams Featured

Ask An Expert: Lauryn Williams

Want to make history on the global stage? Then you’ve got to out-train your competition. Just ask record-breaking sprinter and bobsledder Lauryn Williams. Read her story:

See More