7.28.17

The Fast Get Faster: Nike Zoom Breaks The Mold

Nike Zoom VaporFly 4%

What exactly does it take to get faster? It’s a question athletes at all levels ask themselves every day. Does it mean working harder? Running longer? Getting stronger?

Yes.

But it also requires creativity and innovation. Only through out of the box thinking and challenging the idea of what’s possible can we push past the wall and make strides as runners. High speed requires high risk.

This is Nike’s philosophy as they attempt to break the two-hour marathon – a feat deemed impossible for at least the next several decades. But with one attempt already under their belts, the unthinkable is within reach…by about 25 seconds.

When Lelisa Desisa, Eliud Kipchoge, and Zersenay Tadese toed the line at Autodromo Nazionale Monza track in Italy, they weren’t alone. They had a team of pacers to block the wind and keep them on track, along with the knowledge and support provided by months of data gathered by Nike. Based on that data, the team had chosen the perfect track, on the perfect day. And then they placed these runners in the perfect shoes.

While those shoes — the Nike Zoom Vaporfly Elite — remain exclusively for professional runners, the information and technology used to create them can help all of us run faster times. How much faster? A solid 4%.

So, what does 4% actually mean for you? It means more energy, more miles, more PRs, and more wins. It means pushing the pace and pushing limits. Breaking records and breaking boundaries. It’s your victory lap. And starting 8/1, it all begins at Eastbay.

Nike Zoom Vaporfly 4%

Created using insights gained from Nike’s three “Breaking 2” runners, the Zoom Vaporfly 4% is designed specifically for race-day speed. Light, comfortable, and responsive, this triple threat feels unlike any shoe you’ve ever worn. Here’s why:

Nike Zoom Vaporfly 4% upper

The shoe features a one-piece, engineered mesh upper with an internal dynamic archband that securely holds your foot in place without restricting your natural running stride.

Nike Zoom Vaporfly 4% midsole

Super light and super responsive, Nike ZoomX foam in the midsole delivers unmatched energy return, so the more effort you give, the more the Vaporfly 4% gives back.

Nike Zoom Vaporfly 4%

A full-length carbon fiber plate is embedded in the ZoomX foam, increasing energy return by snapping your foot forward and propelling you into the next step faster than ever before.

Nike Zoom Vaporfly 4% tread

The Vaporfly 4% features a lightweight foam rubber outsole with a traction pattern that alternates lug size and shape for ultimate grip and explosive takeoffs.

Nike Zoom Fly

The Nike Zoom Fly combines the responsive speed you need to dominate on race day with the durable protection necessary to up the ante on your everyday training runs.

Nike Zoom VaporFly 4% upper

Dynamic Flywire cables wrap the midfoot, delivering secure support and lockdown you can adjust through tightening the Zoom Fly’s laces.

Nike Zoom Fly

The dual-density midsole places soft Lunarlon foam cushioning directly underfoot, using a firmer foam carrier to deliver durable, lightweight support.

Nike Zoom Fly

Full-length, carbon-infused nylon plate is embedded in the Lunarlon foam, increasing energy return by snapping your foot forward and propelling you into the next step faster than ever before.

Nike Zoom VaporFly 4% tread

The Zoom Fly features a lightweight foam rubber outsole with a traction pattern that alternates lug size and shape for ultimate grip and explosive takeoffs.

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