4.12.19

Air Jordan Retro 1 Cleat: The Iconic Sneaker Takes The Field

In 1984, a 21-year-old rookie by the name of Michael Jordan first stepped foot on a professional basketball court. Little did the public know, he would change the game of basketball and modern sneaker culture forever.

After failing to secure a couple of key endorsement deals, His Airness finally got the call from Nike offering him a $2.5 million-dollar check and his own signature shoe. It was then that the iconic Air Jordan 1 was born.

The original Air Jordan was an updated version of designer Peter Moore’s Nike Air Ship model but included the addition of the now-retro Wings logo. Wearing the first shoe with multiple colors in league history, the newly-minted and unproven MJ already stood out on the court with less than a full season under his belt.

The stylish and colorful shoe immediately caught the attention of the league, and they issued a ban of the Air Jordan 1 for not meeting the stringent policy on uniforms and colors. Realizing they were in a unique position to market this historic sneaker, Nike cleverly rolled out a “banned” advertising campaign and floated the cash to pay the $5000 per game fine so that Jordan could continue to rock the shoe.

From there, the rest is history. The “banned” marketing campaign jumpstarted a new era of performance sneakers worn as must-have fashion statements. The Air Jordan 1 became a staple in streetwear culture, worn by popular musicians, movie stars, and skaters.

And now, 35 years later, the Jordan Brand is introducing another audience to the Air Jordan 1’s versatile portfolio. The Air Jordan 1 Football Cleats are now available for purchase at eastbay.com. Check out our slideshow of colorways available below and make sure to grab a pair today!

  • AJ1 cleat red
  • AJ1 cleat blue
  • AJ1 cleat grey
  • AJ1 cleat white
  • AJ1 cleat black
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