2.4.16

The Heir of Air Jordan

eb-blog-020316-AJXXX-Launch

From hoopster to hoops star, Michael was determined to be the best there ever was. The same moment he stepped on the floor, he started a burning fire. We were captivated by his flames, touched by his passion-emitting heat, and 30 years later, his legend burns brighter than ever with the AJXXX.

The face of the shoe is Russell Westbrook, and it’s a perfect fit. He’s freakishly fast, deceptively strong, and has an unrelenting passion to not only play basketball, but to completely dominate it — just like Mike. Perhaps they most resemble one another when you compare Jordan’s dunks vs. Westbrook’s. Their raw power, fierce energy, and jaw-dropping, rim-rattling power is only paralleled by one another.

Russell is as explosive as he is innovative, (I mean just look at this) and the confidence he exudes is reminiscent of #23. Each player can completely take over a game in its’ final minutes with uncanny alikeness. No matter how far the game is out of reach, if they’re feeling it, they’re going to let you know it.

Being the face of an Air Jordan shoe is a heavy burden to bear; it takes an impressive amount of honor, skill, and grit. It takes savvy intelligence, a fearless leader, and a flair for acrobatics. It takes someone like Russell Westbrook.

Author:

5 Comments

  • Oscar Omar Vicenteno Ruiz:

    Good shoes

  • Mike:

    Russell is the man what he has done on and off the court definitely inspires youngsters to strive to be the best in every aspect of their lives. Congratulations Mr. Westbrook you deserve the accalaids. Keep working greatness never sleeps.

  • Dre-41:

    I agree wholeheartedly with Mike! Russell deserves everything he has achieved! The shoes look amazing!
    Now,can anybody out there say Russell Westbrook 5X fast!

  • ScuzzMaster:

    Shoes are tight, and have poor traction. Personally I think they are ugly. Oh and Russel Westbrook really has nothing to do with the shoes other than he is signed by Jordan…?

  • nineplay:

    The shoe is a performance shoe, not for fashion, though Jordans and fashion has been made synonymous over the years. Truth be told, I’m hoping a bunch of people sleep on these just like they slept on the 28s and 29s. Bottom line, the shoe is not only the most durable out there, but also one of the lightest. Keep the Jordan’s coming until the 45s or 50s. My only request, make them MORE expensive so we can sift out the riff-raff at the malls and cut down on websites crashing.

Embiid Featured Image

Trust the Process: An Inside Look at Joel Embiid’s First Signature Shoe

Philadelphia superstar Joel Embiid has teamed up with Under Armour to launch his first signature shoe, the UA Embiid One.

DON 2 Featured Image

The Sequel Is Here: The D.O.N Issue #2 Makes Its Debut.

The sequel has arrived. The D.O.N Issue #2 made a splashy debut in the bubble and is a worthy successor to the original.

Puma Blog Featured Image

Dream Big: J. Cole and Puma Launch Signature Sneaker Together

Welcome to Dreamville. Make your hoop dreams come true in the Puma RS-Dreamer from J. Cole.

Punch Drag Basketball Drill

Put In Work: Mastering the Punch Drag

Nothing is more valuable in basketball than a little space. Our guys from 90/10 are here to show you one of the most effective ways to create seperation.

Freak 2 Featured

The Freak is Back: Giannis Will Debut Nike Freak 2 in Playoffs

The Nike Freak 2 is launching just in time to help Giannis lead Milwaukee in the playoffs. Learn how the team at Nike was able to top last years successful Freak 1 launch.

The NXT Step: Nike’s BB NXT Brings Basketball to the Future.

The Nike BB NXT is the latest technological breakthrough in basketball shoes. Learn how the team at Nike built this shoe from the ground up.

NBA Playoff Blog Featured Image

The Return of Basketball

An explainer of how, where, and when professional basketball will be returning. We dive into what the rest of the regular season will look like, which teams will be playing, and how the playoffs are going to work.

Pick Up Slang Featured Image

A Beginner’s Guide to Basketball Slang

Ever realized that no matter where you play pick up basketball you'll end up hearing the same things over and over? Basketball slang is like a second language and I've put together a guide of key phrases you'll need to know if you want to thrive on the courts.

The Last Dance: A Look At Each Shoe Jordan Won a Title In

The Last Dance has captivated millions with glimpses of Chicago's dominance in the '90s. Eastbay dove a little deeper into each shoe MJ wore during each title.

Meet the 90th AAU James E. Sullivan Award Cowinners: Sabrina Ionescu and Spencer Lee

For the third time in AAU’s history, the James E. Sullivan Award was presented to two cowinners: Sabrina Ionescu and Spencer Lee.

NBA 2K20 Featured Image

The Most Underrated 2K20 Players

There's no better feeling than giving someone buckets in 2K with a player they don't expect. Check out Eastbay's guide to some of the most underrated 2K players.

Best Basketball Shoes Mobile Spotlight

Best Basketball Shoes

Your guide to the top basketball shoes available, so you can take the court this season prepared to show out.

See More