5.12.17

The Kobe A.D. NXT: Rethinking, Redefining, Reinventing

Kobe Bryant may have hung up his basketball shoes after last season, but that doesn’t mean he’s stopped obsessing about achieving greatness on the basketball court.

With his latest signature shoe, he’s rethought, redefined, and reinvented his shoe line to create an innovative new basketball sneaker that’s designed to give athletes an edge on the competition.

Bryant and the Nike design team worked tirelessly to develop a low-profile, highly responsive shoe that is unlike any other basketball shoe on the market. The Kobe A.D. NXT features an unconventional look, most notably because of its new lacing system.

The team integrated the lacing with the shoe’s upper. Pulling the laces up and out of the lace lock draws the structure together, creating a fluid system with the drop-in insole. This promotes optimal containment during the game by naturally adjusting to the athlete and providing a secure fit for each individual’s foot.

“The updates we’ve made to Kobe’s line demonstrate a new way of thinking about performance design,” said Eric Avar, a Nike footwear designer and longtime Kobe Bryant collaborator.

The Flyknit upper features a circular pattern that was inspired by a lotus flower and represents rebirth, while other design elements on the shoe feature secret Kobe codes that translate to “unhinge” and “end and begin.”

The shoe’s theme plays heavily off of Kobe’s retirement, as the previous Kobe A.D. shoes have done. The shoe’s innovative tech and creative design combine to represent a reawakening of the Kobe signature shoe line. Even in retirement, Kobe Bryant continues to grind for greatness by rethinking traditional conventions and redefining basketball innovation.

The Kobe A.D. NXT is available here.

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