5.12.17

The Kobe A.D. NXT: Rethinking, Redefining, Reinventing

Kobe Bryant may have hung up his basketball shoes after last season, but that doesn’t mean he’s stopped obsessing about achieving greatness on the basketball court.

With his latest signature shoe, he’s rethought, redefined, and reinvented his shoe line to create an innovative new basketball sneaker that’s designed to give athletes an edge on the competition.

Bryant and the Nike design team worked tirelessly to develop a low-profile, highly responsive shoe that is unlike any other basketball shoe on the market. The Kobe A.D. NXT features an unconventional look, most notably because of its new lacing system.

The team integrated the lacing with the shoe’s upper. Pulling the laces up and out of the lace lock draws the structure together, creating a fluid system with the drop-in insole. This promotes optimal containment during the game by naturally adjusting to the athlete and providing a secure fit for each individual’s foot.

“The updates we’ve made to Kobe’s line demonstrate a new way of thinking about performance design,” said Eric Avar, a Nike footwear designer and longtime Kobe Bryant collaborator.

The Flyknit upper features a circular pattern that was inspired by a lotus flower and represents rebirth, while other design elements on the shoe feature secret Kobe codes that translate to “unhinge” and “end and begin.”

The shoe’s theme plays heavily off of Kobe’s retirement, as the previous Kobe A.D. shoes have done. The shoe’s innovative tech and creative design combine to represent a reawakening of the Kobe signature shoe line. Even in retirement, Kobe Bryant continues to grind for greatness by rethinking traditional conventions and redefining basketball innovation.

The Kobe A.D. NXT is available here.

Author:
PBC Featured

Live From The Pro Basketball Combine: Hear From LiAngelo Ball And More!

LiAngelo Ball. LaGerald Vick. Jae’Sean Tate. Todd Withers. Quentin Snider. Hear from some of basketball's top incoming rookies.

A Look Back: The Air Jordan XI “Playoffs”

The Air Jordan XI 'Playoffs' is widely known as one of the greatest sneakers of all time. Drew Hammell takes a look back at the legendary shoe through the years.

Ballislife All-American Game Preview

Live At The 2018 Ballislife All-American Game

From Nassir Little to Shareef O’Neal, this year’s Ballislife All-American Game is filled with many of the best basketball recruits in the nation and we're giving you VIP access.

BIL Look Back Featured

Trae Young, LiAngelo Ball, Collin Sexton: A Look Back At The 2017 Ballislife All-American Game

Top recruits like Trae Young, LiAngelo Ball, Collin Sexton, and Jaylen Hands tore up the 2017 Ballislife All-American Game. Read more:

TW Awards Featured

Eastbay End-Of-Season Twitter Awards

With the 2018 playoffs tipping off, we thought we’d take a look back at some of those random moments from throughout the season that blew up Twitter.

Warrior Buddies Featured

The Warrior Buddies Team: Bringing Students Together One Basket At A Time

Students at Deerfield High and Highland Park faced off in a close basketball game recently. But it was much more than just a game.

3.14 Release Report: The Jordan Retro 10 ‘I’m Back’ Drops Sunday

The Jordan Retro 10 'I'm Back' releases this Saturday. Will you cop those or one on the latest signature shoe drops from Nike?

3.7 Release Report Featured

3.7 Release Report: The Jordan Retro 9 ‘Bred’ Leads The Way This Week

The long-awaited Jordan Retro 9 'Bred' is here. So are the latest colorways of James Harden and Russell Westbrook's signature kicks.

2.21 Jordan Retro 1

2.21 Release Report: Jordan Retro 1 ‘Re2pect’, Girls’ Retro 13, And Two New Signatures

From the Jordan Retro 1 'Re2pect' to a Girls' Retro 13 to two new signature shoes, here are the hottest sneaker launches of the week.

A Recap Of LA: What Kicks Did Basketball’s Best Rock?

What were the best kicks worn in Los Angeles while the game's top players took to the court? Langston Galloway and Nightwing2303 break it all down.

A Look Back: The Air Jordan 3 ‘Black Cement’

The latest retro of the Air Jordan 3 'Black Cement' finally arrives on Saturday, February 17. Take a look back with sneaker historian Drew Hammell at the iconic shoe through the years.

2.14 Retro 3

2.14 Release Report: Jordan Retro 3 ‘Black Cement,’ Retro 1 ‘Gold Toe,’ + Even More!

The Jordan Retro 3 'Black Cement' headlines a loaded week. We've got the Retro 1 'Gold Toe,' Jordan Why Not Zero.1, adidas Harden Vol. 2, and Jordan AJ XXXII 'Dunk Contest' too.

See More