5.12.17

The Kobe A.D. NXT: Rethinking, Redefining, Reinventing

Kobe Bryant may have hung up his basketball shoes after last season, but that doesn’t mean he’s stopped obsessing about achieving greatness on the basketball court.

With his latest signature shoe, he’s rethought, redefined, and reinvented his shoe line to create an innovative new basketball sneaker that’s designed to give athletes an edge on the competition.

Bryant and the Nike design team worked tirelessly to develop a low-profile, highly responsive shoe that is unlike any other basketball shoe on the market. The Kobe A.D. NXT features an unconventional look, most notably because of its new lacing system.

The team integrated the lacing with the shoe’s upper. Pulling the laces up and out of the lace lock draws the structure together, creating a fluid system with the drop-in insole. This promotes optimal containment during the game by naturally adjusting to the athlete and providing a secure fit for each individual’s foot.

“The updates we’ve made to Kobe’s line demonstrate a new way of thinking about performance design,” said Eric Avar, a Nike footwear designer and longtime Kobe Bryant collaborator.

The Flyknit upper features a circular pattern that was inspired by a lotus flower and represents rebirth, while other design elements on the shoe feature secret Kobe codes that translate to “unhinge” and “end and begin.”

The shoe’s theme plays heavily off of Kobe’s retirement, as the previous Kobe A.D. shoes have done. The shoe’s innovative tech and creative design combine to represent a reawakening of the Kobe signature shoe line. Even in retirement, Kobe Bryant continues to grind for greatness by rethinking traditional conventions and redefining basketball innovation.

The Kobe A.D. NXT is available here.

Author:

Leave a Reply

Your email address will not be published. Required fields are marked *

RELEASE REPORT: JORDAN RETRO 13 LOW ‘PURE MONEY’ DROPS SOON

Each week, we’ll break down the most popular upcoming shoe drops. If it’s hyped, it’s here.

The Kobe A.D. NXT: Rethinking, Redefining, Reinventing

With Kobe Bryant's latest signature shoe, he’s rethought, redefined, and reinvented his shoe line to create an innovative new basketball sneaker that’s designed to give athletes an edge on the competition.

RELEASE REPORT: JORDAN RETRO 4 ‘PURE MONEY’ DROPS SOON

Check back every week for the hottest shoe drops. If it’s hyped, it’s here.

How to Watch the Ballislife All-American Game

The best high school basketball players in the nation have flocked to Long Beach, California, for the 7th Annual Ballislife All-American Game presented by Eastbay.

RELEASE REPORT: NIKE ‘FLIP THE SWITCH’ COLLECTION + AJ XXXI ‘PURE MONEY’

Each week, we’ll break down the most popular upcoming shoe drops.

The Best Of Ballislife: The Official LaMelo Ball Mixtape

Each month, we’ll feature some of the top videos from the Ballislife team.

RELEASE REPORT: YEEZY SEASON + A TRIO OF JORDANS

Check back every week for the hottest shoe drops. If it’s hyped, it’s here.

The Ballislife All-American Game Sneak Peek

The 2017 Ballislife All-American Game is right around the corner, and this year’s showcase is shaping up to be better than ever.

KickGenius + The AJ XXXI

Jay Jones from KickGenius may be dreaming in this video, but he says the AJ XXXI is for real.

Release Report: Retro 11 ‘University Blue’ Drops This Weekend!

Each week, we’ll break down the most popular upcoming shoe drops.

Q&A With KickGenius

Eastbay: How did KickGenius get started? Tre: I did sneaker reviews on YouTube. I started...

Kawhi Leonard On Sneakers And The AJ XXXI

Check out the Q&A where Kawhi discusses the AJ XXXI, his favorite kicks, his first pair of Js, and more.

See More