11.15.17

The Jordan ‘Be Like Mike’ Collection

Gatorade’s ‘Be Like Mike’ campaign first aired over 25 years ago, and went on to become one of the most iconic commercials of all time. The spot debuted in the summer of 1991, just after Michael Jordan won his first championship. His Airness was at the very beginning of what would become a historic title run and on the cusp of becoming a global icon.

The commercial showed kids looking up the world’s greatest basketball player and featured a catchy song that people still get stuck in their head today. Fun fact: The now-famous song almost never happened. Negotiations for the rights to use a different song fell through, forcing the team to create the original song at the last minute. After the commercial, the final scene read: “Be Like Mike. Drink Gatorade.” And the rest is history.

Now, over 25 years later, Jordan Brand is releasing a ‘Be Like Mike’ Collection to commemorate the iconic campaign and what it stands for. What began as motivation for young athletes to aspire to be like the great Michael Jordan on the court has now evolved into something that’s much bigger than basketball.

Being Like Mike doesn’t mean gravity-defying dunks and championship titles. It represents greatness in all of its forms. Decades after the initial campaign, ‘Be Like Mike’ continues to inspire generations of athletes to pursue excellence. ‘Be Like Mike’ doesn’t mean strive to be the best basketball player of all time. It means strive to be the greatest version of yourself at all times – just like Mike.

Apparel from the Jordan ‘Be Like Mike’ Collection is out now. You can check out some of the pieces from the collection below to see how Gatorade and Jordan have collaborated to create unique styles that include both brand logos, iconic colors, and classic design influences.  And stay locked to Eastbay’s social channels for release date information on ‘Be Like Mike’ footwear.

Like Mike Blog 11.15

Author:
Hottest Jordan Summer Releases Feature

A Look Back: The Hottest Jordan Summer Releases

Take a look back with Drew Hammell from Nike Stories to view old Eastbay catalog pages showing some of the hottest Jordan summer releases from 1997-2003.

Jordan Shoe Feature Image

How Women Can Find Jordan Shoes In Their Size

Everybody wants a fresh pair of Js. The problem, if you’re a woman, is that the sizing can be a little bit tricky when it comes to Jordan shoes. So let’s break it down.

The Freak 1: Giannis Antetokounmpo’s First Signature Shoe

The Prince of Milwaukee finally has his own signature shoe, and we have a full breakdown for you.

AAU Apparel Gear Guide Mobile Spotlight

Best Basketball Apparel For AAU Season

With the approach of AAU season Eastbay has put together some outfits to help you look fresh and achieve peak performance.

AAU Shoes Guide Mobile Spotlight

Best Basketball Shoes for AAU Season

It's time to raise your game this AAU season and Eastbay has a guide of the best basketball shoes to take your game to the next level.

BILLA jersey image

PREVIEWING THE BALLISLIFE ALL-AMERICAN GAME

Get prepared for this year's Ballislife All-American game with Eastbay's pregame coverage.

The Glove Featured Image

A Look Back: Nike Air Zoom GP

Head back to the '90s to revisit Gary Payton's signature shoe the Nike Air Zoom GP.

Looney Tunes Feature Image

Space Jam 2: An analysis of the best kicks for the Tune Squad

An in-depth analysis of what shoes each member of the Tune Squad should wear in Space Jam 2

Sneaker Showdown Featured Image

Sneaker Showdown

Some of the top basketball shoes from the '90s go head to head in a single elimination tournament.

A'ja Wilson and Air Max

A Throwback to the Future with A’ja Wilson

A'ja Wilson is a professional basketball player and outspoken role model. Discover her story of how she went from benchwarmer to baller.

Featured Image For Rappers

Rapper Shoes: Which Artists Need Their Own Signature Shoe

A definitive ranking of the top hip hop artists who have yet to drop their own signature shoe.

Apex Featured Image

Playing Basketball with the Apex Legends

Take a deep into what type of ballers each of the Apex Legends would be, as well as what kind of shoes they would rock in a pickup game.

See More