1.19.18

A Look Back: Jordan Brand January ’98

1998 was a pivotal year for Michael Jordan, the world’s greatest basketball player of all time. The ’97-’98 season would be his final one as a Chicago Bull. He won his sixth and final championship that year over the Utah Jazz and was the League, All-Star, and Finals MVP. While all that was going on, Nike was busy establishing the foundation for Jordan’s next steps after his inevitable second retirement. This involved creating a distinct differentiation between Jordan Brand and Nike.

As a sub-brand of Nike, Jordan Brand’s aim was to be as pure, unique and authentic as Michael himself. The brand would use the Jumpman logo exclusively and made its official retail debut late in 1997. “I have been involved in the design of everything I have worn from Nike since we began our relationship in 1984. The launch of the Jordan Brand is simply an extension of that process,” said Jordan in a 1997 press release. “It is an exciting and challenging opportunity to express myself and connect with the next generation of players. I look forward to being involved in every step of this new venture.”

Author:
Best Team Basketball Shoes 2018

The Best Team Basketball Shoes of 2018

Take on the 2018 basketball season with this year's top team shoes.

Fab 48

Live From Fab 48

Fab 48 in Las Vegas is one of the summer's hottest basketball events. Check out some of the top highlights from this year's tournament:

Bigfoot Hoops The Eight

Can’t Miss: Bigfoot Hoops The Eight Highlights

If you're a serious hoops fan, you know all about Bigfoot Hoops' The Eight Tournament. Check out this year's insane highlights:

UAA Finals

Highlights From The UAA Finals + Exclusive Interviews With Pros

We were live on the scene at the UAA Finals in Vegas, where some of the top high school players in the nation squared off.

Blog Bigfoot Hoops

Four Reasons To Watch The Bigfoot Hoops Las Vegas Classic

From July 25-29, elite amateur basketball players will take over Vegas. Here are 4 reasons why you need to catch the Bigfoot Hoops Las Vegas Classic.

PBC Featured

Live From The Pro Basketball Combine: Hear From LiAngelo Ball And More!

LiAngelo Ball. LaGerald Vick. Jae’Sean Tate. Todd Withers. Quentin Snider. Hear from some of basketball's top incoming rookies.

A Look Back: The Air Jordan XI “Playoffs”

The Air Jordan XI 'Playoffs' is widely known as one of the greatest sneakers of all time. Drew Hammell takes a look back at the legendary shoe through the years.

Ballislife All-American Game Preview

Live At The 2018 Ballislife All-American Game

From Nassir Little to Shareef O’Neal, this year’s Ballislife All-American Game is filled with many of the best basketball recruits in the nation and we're giving you VIP access.

BIL Look Back Featured

Trae Young, LiAngelo Ball, Collin Sexton: A Look Back At The 2017 Ballislife All-American Game

Top recruits like Trae Young, LiAngelo Ball, Collin Sexton, and Jaylen Hands tore up the 2017 Ballislife All-American Game. Read more:

TW Awards Featured

Eastbay End-Of-Season Twitter Awards

With the 2018 playoffs tipping off, we thought we’d take a look back at some of those random moments from throughout the season that blew up Twitter.

Warrior Buddies Featured

The Warrior Buddies Team: Bringing Students Together One Basket At A Time

Students at Deerfield High and Highland Park faced off in a close basketball game recently. But it was much more than just a game.

3.14 Release Report: The Jordan Retro 10 ‘I’m Back’ Drops Sunday

The Jordan Retro 10 'I'm Back' releases this Saturday. Will you cop those or one on the latest signature shoe drops from Nike?

See More