2.17.17

Nike Takes A Stand For EQUALITY

Equality.

Nike’s latest campaign is just that simple. There are no flashy graphics or cool colors. There’s no style statement to be made — it’s a clear message. Equality — period. No question mark, no comma, no exclamation point, because it’s not a message that needs those things. It’s powerful enough on its own.

That’s what Nike is taking a stand for. The EQUALITY campaign speaks up for a cause that reflects its values.   We see respect in sports on the field, pitch, and court. Nike is encouraging people to translate that same respect into their daily lives. This is bigger than sports and big name athletes, this is EQUALITY.

Nike has released a new video entitled “Equality,” showing its beliefs and values through sport. The film features Nike athletes LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Daliah Muhammad, Gabby Douglas, and Victor Cruz. You’ll also see appearances by actor Michael B. Jordan and singer Alicia Keys.

Get inspired by watching the video below.

The athletes speak out and tell their thoughts on the campaign in the video below. Watch to see why they believe equality should have no boundaries.

“If we can be equals here, we can be equals everywhere.”

adidas Originals Yeezy Boost 350 V2 Butter Featured

Yeezys Through The Seasons

Eastbay has been proud to offer the hottest Yeezys. View the timeline of Eastbay’s journey with the popular kicks and check back for new launches.

Vapormax 2 Featured

3 Reasons You Need The New Nike Air VaporMax Flyknit 2

The new Nike Air VaporMax Flyknit 2 is finally here. Here's why you need to know about the game-changing shoe:

3.20 Must Have Featured

Weekly Women’s Must-Haves

Every week we’ll be featuring our top women’s pick and breaking down why it’s essential for your wardrobe. Check back for the hottest clothing and shoes in our Women's Must-Haves blog.

Nike Air Max Featured

A Look Back: Nike Air Max Running in 1998

There have been plenty of legendary Nike Air Max shoes through the years — take a look back with Drew Hammell of @NikeStories.

ASICS HyperGEL Kenzen Featured

ASICS HyperGEL Kenzen: Built For Every Mile And Every Style

Whether you’re a serious runner or just in touch with the latest trends, there’s no doubt you’ll want to rock the new ASICS HyperGEL Kenzen shoes.

3.14 Release Report: The Jordan Retro 10 ‘I’m Back’ Drops Sunday

The Jordan Retro 10 'I'm Back' releases this Saturday. Will you cop those or one on the latest signature shoe drops from Nike?

3.7 Release Report Featured

3.7 Release Report: The Jordan Retro 9 ‘Bred’ Leads The Way This Week

The long-awaited Jordan Retro 9 'Bred' is here. So are the latest colorways of James Harden and Russell Westbrook's signature kicks.

Nike Air Max Featured

Top 10 Best Selling Air Max Shoes

March is Nike Air Max Month — let’s celebrate in style! Check out our top Air Max shoes, pick your favorite, and sport them for Air Max Day on March 26.

Nike Air Max 270 Featured

Five Questions You Have About the Nike Air Max 270

The next step forward in Air Max technology is here — the Nike Air Max 270. Here's what you need to know about the game-changing sneaker.

2.21 Jordan Retro 1

2.21 Release Report: Jordan Retro 1 ‘Re2pect’, Girls’ Retro 13, And Two New Signatures

From the Jordan Retro 1 'Re2pect' to a Girls' Retro 13 to two new signature shoes, here are the hottest sneaker launches of the week.

A Look Back: The Air Jordan 3 ‘Black Cement’

The latest retro of the Air Jordan 3 'Black Cement' finally arrives on Saturday, February 17. Take a look back with sneaker historian Drew Hammell at the iconic shoe through the years.

2.14 Retro 3

2.14 Release Report: Jordan Retro 3 ‘Black Cement,’ Retro 1 ‘Gold Toe,’ + Even More!

The Jordan Retro 3 'Black Cement' headlines a loaded week. We've got the Retro 1 'Gold Toe,' Jordan Why Not Zero.1, adidas Harden Vol. 2, and Jordan AJ XXXII 'Dunk Contest' too.

See More