Forever fashion, never a fad: Nike’s released the newest Air Max model as a celebration leading up to the fifth annual Air Max Day on March 26.
Remember the Name
The first Air Max sneakers were created in 1987 when Nike made a shoe with visible Air technology, allowing consumers to see the science inside the shoe. The name “Air Max” stems from the design. In order to increase comfort and decrease impact, Nike added the max amount of air into a bubble placed within the sole.
The number 720 is specific to this model and represents the degrees of the visible Air unit, 360 degrees horizontally and vertically.
The Air Max 720 is the first lifestyle sneaker created with a full-length Air unit, in other words it runs from toe to heel. Although the Air Max 97 was created with a full-length unit, it was a performance running shoe rather than casualwear. The game has changed, but the name remains as Air Max keeps innovating.
Air Max sneakers have always looked as good as they work, but now they feel as good as they look. The Air Max 720 is designed to give you ultimate comfort while walking. Whether you’re headed to school, to work, or out on the town, these shoes cradle your feet with Air giving you maximum comfort.
Big and Bold
This is not your parent’s sneaker; the Air Max 720 has the tallest air unit in the history of Air Max measuring 38 mm. The 720 also features bold color designs inspired by nature, check out the colorways like sunrise, total eclipse, and sea forest.
Better For You, Better For Your World
The Air Max 720’s air unit is made from more than 75% recycled materials, so you can feel good about looking good when you wear the newest kicks from Nike.
Head over to eastbay.com to snag a pair of these before they’re gone. And don’t forget to share a photo of you wearing them on Air Max Day, March 26, using #EraOfAirMax.