Are you in search of the next big footwear trend? Look no further. The first kick in PUMA’s new Tsugi line has just landed.

The entire line is inspired by the progressive style of Japanese technology, culture, and traditions. The word “Tsugi” in Japanese means “next,” fitting the collection perfectly — it’s the next big thing for PUMA and streetwear culture.

The first kick to drop in this new line is the PUMA Shinsei. This unique, modern sneaker takes design cues from old runners, adding to its innovation and style. It’s the perfect combination of progressive design and comfort. The IGNITE Foam midsole cushions each step to keep your feet feeling great all day long. The fully knit sock upper gives you the lightweight feeling you need, with form-fitting comfort to keep you locked in and snug. To wrap it up, the covered side lacing system gives the shoe an edgy look — the epitome of style and the perfect fit just for you.

What’s next? Stay tuned! There’s more big things to come from PUMA Tsugi