words // Brandon Richard
With a single leap from the free throw line in 1988, Michael Jordan changed the way we thought about sports and footwear. Was Michael already a basketball superstar? Sure. Were Jordan shoes already a hot commodity? Without a doubt. However, MJ’s historic contest-clinching dunk triggered his rise to international stardom and made the Air Jordan III — the first Jordan model to bear the Jumpman logo — truly iconic.
Since ’88, the “Cement” Air Jordan III has been re-released four times, most recently earlier this month. What made this drop different from the 2011 version was the inclusion of the highly coveted ‘Nike Air’ branding on the heel and hang tag. Add in the fact that the ’88 retro was produced in limited quantities and you have an extremely popular release that was difficult to get your hands on.
On the heels of Michael Jordan’s 50th Birthday and the 62nd Annual NBA All-Star Game, we’re giving you a second chance to bring the “Cement” Air Jordan Retro 3 home. On top of that, a matching snapback, t-shirt and shorts.
To enter the Eastbay Retro 3 Sweepstakes, simply head over to the sweepstakes page and fill in your information. Entries close this Friday, February 22. Good Luck!