words // Brandon Richard
Nike N7 represents the brand’s commitment to bring sport and its benefits to Native American and Aboriginal communities in the United States and Canada. Beyond just exercise, Nike believes that participation in sports and physical activities leads to greatest self-confidence, enabling youth to be a force for positive change in their communities.
Established in 2000, N7 is inspired by the Native American ecological concept of Seven Generations, an original law of the Iroquois that urges the current generation of humans to live sustainably and work for the benefit of the seventh generation into the future.
Nike has worked closely with Native American communities to provide support through product innovations specific to the needs of Native Americans and by providing grants to support sport programs through the N7 Fund. Through those product release and programs, millions of dollars have been generated to help provide access to sport for young people living in these communities.
Fighting Obesity & Diabetes:
In addition to keeping Native youth active, N7 aims to decrease the rates of obesity and diabetes among American Indian and aboriginal populations. This initiative includes partnering with hundreds of Native diabetes programmed focused on support and prevention.
N7 has also enlisted the help of a wide range of supporters, including Native athletes who back American Indian and aboriginal youth participation in sport. Known as N7 Ambassadors, the group includes Boston Red Sox center fielder Jacoby Ellsbury, St. Louis Rams quarterback Sam Bradford, Olympian Alvina Begay, soccer players Temryss Lane and Chris Wondolowski and basketball player Tahnee Robinson. These athletes challenge themselves to do better, both on and off the playing field, and encourage those around them to do the same.
Air Native N7 & The Birth of the N7 Collection:
When the program officially became known as N7 in 2007, Chairman Sam McCracken and Nike worked on the first official N7 shoe, the Air Native N7. The shoe was created through a process in which McCracken and the Nike team collaborated with the Indian Health Service to do foot scans to meet the specific fit and width requirements of the Native American foot. Over the last six years, the N7 Collection has expanded into a full range that includes multi-sport footwear and apparel styled in the turquoise, red, yellow and black colors associated with Native American culture. Since the Nike N7 collection launched in 2009, more than $2 million has been raised for Native American and Aboriginal youth sport programs through the N7 Fund, including the Native Youth Sports Foundation (The Jim Thorpe Games) and the Ottawa County Boys & Girls Clubs in Oklahoma City.
Summer 2013 Collection:
Moving forth with the popular product releases, Nike is launching the new Summer 2013 Collection this weekend. The range consists of apparel and footwear designed for men, women and young athletes, helping support the N7 Fund and its mission to inspire and enable two million Native American and Aboriginal youth in North America to participate in sport and physical activity.
Highlighting this year’s collection is a special make-up of Kevin Durant’s signature shoe, the KD V, and a Dragon Fly T-Shirt inspired by a legend passed down to Jacoby Ellsbury of the Boston Red Sox from his mother when he was eight. The legend says: If you catch a dragonfly, carefully rub its wings on your feet, then watch it fly away, you’ll become a faster runner. Ellsbury is the first N7 Ambassador and the first major league ballplayer of Navajo descent.
Durant is collaborating with N7 for the second-straight year, working closely with Nike’s basketball and N7 teams to design a special version of the KD V and an N7 KD T-Shirt. The shirt features a unique graphic inspired by Native American art and the dynamic characteristics of Durant’s game.
“Playing in Oklahoma City has connected me to the mission of Nike N7 and the meaningful impact that it has with Native Americans here and across North America,” said Durant. “The new N7 KD V is very special — I believe in the power of sport to change lives and I support helping youth in Native American communities experience the positive benefits of being physically active.”
Other Summer 2013 N7 Collection styles include the N7 Nike Free Forward Moc, N7 Logo T-Shirt, N7 Hoodie, N7 Zone and Tempo Shorts, N7 Legend Capri, Nike LunarGlide+4 N7 and Nike Free Trainer 5.0 N7.
Show your support for Native American and aboriginal communities by shopping the brand new Summer 2013 Nike N7 Collection here today.
Available: Nike N7