words // Brandon Richard
images // Mary Hoffmann
From Nike’s 2014 Free Running Collection comes the all-new Free 3.0 Flyknit. The collection expands on Nike co-founder Bill Bowerman’s belief that shoe design should place emphasis on the athlete’s body and movement, resulting in the launch of Free in 2004.
The Free 3.0 Flyknit offers the most flexibility in the collection and a four-millimeter heel-to-forefoot offset. Ultra-light Flyknit provides a supportive, contoured fit and complements the Free platform by securing the foot over the low profile sole. Flyknit enables designers to micro-engineer areas of stretch, support and breathability, and to seamlessly integrate Flywire where needed.
An anatomically shaped heel is designed to roll as the athlete’s foot hits the ground. The body-led approach focuses on mimicking the foot’s shape and allows more natural movement. Nike’s first ever outsole with a hexagonal flex groove pattern delivers multi-directional flexibility and helps enable the runner to move freely in all directions.
You’ll be able to pick up these new Nike running shoes, including the Black/Fog pair pictured here, for $140 this Thursday, April 3 at 8:00 a.m. EST / 7:00 a.m. CST. Follow @Eastbay on Twitter and @OfficialEastbay on Instagram for all release information and updates.