Featured / 11.04.11

adidas Officially Launches the adiPower Howard

adidas adiPower Howard Launched G20283 8

words // Brandon Richard

via Press Release

This week, adidas and Dwight Howard have officially introduced the adiPower Howard, the third signature adidas basketball shoes for the five-time NBA All Star and three-time Defensive Player of the Year.

The adiPower Howard makes use of a lightweight SprintSkin-constructed upper, which was introduced to the line on last year’s Superbeast. The material increases the strength of the silhouette while reducing weight. Z-Torsion technology in the sole enhances on-court stability.

Design cues include Dwight’s number “12” on the outside ankle support area. Inspired by the Orlando Magic jersey, the 3-Stripes are broken into separate pin lines. Dwight’s signature appears at the top of the tongue and the numbers “1” and “2” are placed on the base of the tongue on the right and left shoe respectively. Printed on the insoles of the shoe is a graphic of Dwight’s famous grin from the 2007 Dunk Contest “Sticker Dunk.”

The adiPower Howard is available in an Orlando Magic “home” colorway at Eastbay now.

Available now: adidas adiPower Howard

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Author: Brandon Richard
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1 Comment

  1. JD says:

    cool, clean shoe