Featured / 11.05.12

adidas Launches the adiPower Howard 3

words // Brandon Richard

For the NBA’s most dominant center and three-time Defensive Player of the Year Dwight Howard, adidas introduces a faster and stronger shoe for the new season. The adiPower Howard 3 is described by the brand as “larger than life” and “as bold and fierce as Dwight’s game.”

Signature details include a camouflage pattern on the upper representing Dwight’s fierce game in the paint and a shattered glass inspired traction pattern on the outsole as a nod to Dwight’s rim rocking dunks. The right shoe has “Dwight” on the shoe’s toe box and “Howard” on the left shoe. The tongue also features his name and DH logo, which represents power and unity.

Featured on the upper is a molded collar and TPU heel counter to provide a secure fit and support the player’s foot during hard lateral movements. Clear TPU stripes overlay mesh for lightweight support and superior breathability. Stripes are also oversized to reflect Dwight’s large personality.

The midsole is equipped with a midfoot Z TORSION plate for support and flexibility, as well as a cavity for the miCoach Speed Cell.

Non-marking rubber on the outsole features ALIVE cushioning technology for support and miCoach compatibility.

Depending on the material selection, the adiPower Howard 3 tips the scale at just 14.2 ounces (Home) to 14.6 ounces (Away).

Though Dwight has departed Orlando for the bright lights of Hollywood, you can pick up his new shoe in a Magic-inspired ‘Alternate’ Bright Blue colorway here today.

Available: adidas adiPower Howard 3 – Bright Blue/Black/Running White

adidas adiPower Howard 3 Bright Blue Black Running White G56414 (1)

adidas adiPower Howard 3 Bright Blue Black Running White G56414 (2)

adidas adiPower Howard 3 Bright Blue Black Running White G56414 (3)

adidas adiPower Howard 3 Bright Blue Black Running White G56414 (4)

Author: Brandon Richard
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1 Comment

  1. Joe Law says:

    Why do you only have the adipower howard 3 in size 14 and under, to me its common sense that if a shoe is made for a centre it would be a big shoe but why isn’t there any size 15 or up.