words // Brandon Richard
Today, Under Armour officially announced the addition of Golden State Warriors point guard Stephen Curry to the basketball roster. As part of the multi-year partnership, Curry will be wearing the new Anatomix Spawn basketball shoes and featured in upcoming marketing campaigns via digital, social, print, in-store and out-of-home.
One of the league’s brightest young stars, Curry is coming off a career season in which he set the NBA record for made three pointers in a season with 272. He caught the attention of all hoop fans with a 54-point performance against the New York Knicks at Madison Square Garden on February 27, 2013. In the 2012-13 season, he ranked second in free throw percentage (90.0%), third in three-point percentage (45.3%), seventh in points per game (22.9) and recorded a career high in assists per game (6.9). Additionally, he led the Golden State Warriors to the second round of the NBA Playoffs, where he notched 44 points and 11 assists in Game 1 against the eventual conference champion San Antonio Spurs.
“After the exciting playoff run we had last year, I carried that momentum to my training and pushed myself at every level this offseason,” said Curry. “I joined the Under Armour family because they share my passion for working hard and taking no short cuts. From what I’ve seen, they are extremely committed to supporting their athletes on and off the court as well as building the game’s most innovative basketball footwear that will help make my job on the court a little bit easier.”
Curry has earned praise as one of the league’s top point guards and is arguably the game’s purest shooter. Since his impressive NCAA Tournament runs at Davidson College, where he led his team to within one win from the 2008 Final Four, Curry has elevated his game in each of his four seasons in the NBA.
“This partnership represents our continued commitment to grow Under Armour Basketball globally,” said Matt Mirchin, Senior Vice President, Global Brand and Sports Marketing, Under Armour. “Stephen and Under Armour share the same competitive underdog spirit and family-first attributes that make this new relationship so natural. Stephen and Under Armour will strategically work together to positively impact the next generation of young basketball players everywhere.”
Curry joins an Under Armour athlete roster that includes Michael Phelps, Tom Brady, Cam Newton, Bryce Harper, Jordan Spieth, Lindsey Vonn and NBA players Brandon Jennings, Raymond Felton, Greivis Vasquez and Kemba Walker.