Eastbay was there!
For more than five decades, the SIA Show has been bringing the entire market together in one place, making it the most important trade event for the snow sports industry. Showcasing the latest trends, innovations, product lines and styles, the SIA Show is the first time, globally, where nearly 1,000 brands are presented in an authentic environment on and off the snow, all powered by the passion and culture of snow sports.
Skullcandy DJ in action – Shop Skullcandy
Pro Snowboarder Anne-Flore Marxer in a Billabong jacket for 2011 – Shop Billabong
The Volcom TDS guys! They were out to prove that Volcom’s thermal defense system works by hugging everyone to keep them warm.