words // Brandon Richard
images // Darrell Martin
In 2007, Nike Skateboarding designer James Arizumi introduced the ‘What the Dunk’ SB, a mashup of the most iconic Dunk SB colorways. Five years later, the concept was then adopted by the basketball category, when Graphics Lead Eric Goto applied ‘What The’ styling to the Kobe 7. Since then, Nike Basketball has designed six ‘What The’ models, with four made available to the public.
The latest ‘What The’ release is the LeBron 11, which remixes eight product design elements from past LeBron James signature shoes, along with 20 different graphics and colors from previous drops.
After months of waiting, you can grab these Nike basketball shoes for $250 at Eastbay this Saturday, September 13 at 8:00 a.m. EST / 7:00 a.m. CST. Follow @Eastbay on Twitter and @OfficialEastbay on Instagram for all release information and updates.