words // Brandon Richard
Today, Nike Basketball unveiled a new commercial featuring reigning NBA MVP LeBron James.
Entitled ‘Training Day,’ the clip shows hundreds of Miami locals joining James as he rides his bike, swims in the ocean, jogs and plays pickup on an outdoor court. John Legend provided the backing track.
In an interview with the Associated Press about the spot, James said, ”So much fun, man. The message is obvious. I want people to feel like they’re at one with me and I had a lot of fun, shooting it all over Miami and to have all those kids, it was great.”
LeBron is known as an avid cyclist, often storing his bike near the garage door at American Airlines Arena.
”They [Nike] allow me to have a lot of input on the spots that come out and they’re basically geared to who I am and what I do on a day-to-day basis,” James said. ”It was great to put that together.”
You can pick up the new Nike LeBron 11 now.