words // Brandon Richard
via Press Release
New Balance has announced the signing of New York Yankees All-Star center fielder Curtis Granderson to a multi-year endorsement contract. Under the terms of the deal, New Balance will be Granderson’s official on-field footwear and off-field athletic footwear and apparel provider.
“I’m excited to partner with New Balance. Their cleats are comfortable and I feel good knowing I can put on a brand new pair before a game and be ready to play right away.” says Granderson. “Another major factor that drove me towards New Balance is the company’s commitment to giving back. Their support of my Grand Kids Foundation will help me take my charity to the next level.”
“New Balance is thrilled to partner with Curtis, an All-Star athlete who shares our commitment to our local communities,” says Mark Cavanaugh, general manager of sports marketing at New Balance. “New Balance looks forward to supporting his work with children through the Grand Kids Foundation.”
Granderson’s Grand Kids Foundation works to improve education for young people across the country, as well as to offer more opportunities for urban youths to play baseball. New Balance will support Grand Kids Foundation events throughout the year.
Throughout the current MLB season, Granderson will be wearing a special make-up for the New Balance 40/40 Metal Low baseball spike. A lightweight, low-profile cleat for the fastest player on the diamond, the MB4040 offers high performance running technologies to eliminate spike pressure and provide an athlete superior comfort and fit on the field. A new spike plate design eliminates 30% of the weight compared to the previous spike plate and a supportive overlay on the upper secures the foot during quick movements on the field.
With the move, Granderson joins a New Balance Baseball roster that includes Hanley Ramirez, Dustin Pedroia, Andre Ethier, Ubaldo Jiminez and teammate Nick Swisher.
Read on for photos of Curtis playing in New Balance, including his special Jackie Robinson Day cleats.