words // Brandon Richard
via Press Release
Adding to an endorser list that already includes Kareem Abdul-Jabbar, Joe Montana, Wayne Gretzky, Karl Malone and Kim Kardashian, Sketchers Footwear announced today that they have signed New England Patriots running back Danny Woodhead to a two-year endorsement deal. Under the deal, Woodhead will participate in the brand’s upcoming Holiday 2011 Fitness Footwear Collection campaign, which will include print, television, outdoor, in-store and online marketing.
“From the moment I tried the new Skechers Resistance products, I could feel a difference in the way my body responded during training,” said Woodhead. “The new Resistance footwear is lightweight, yet continues to challenge your muscles, and provide support and cushioning. I’m excited to wear Skechers and enhance my training regimen with this revolutionary new footwear.”
Woodhead’s deal includes two product lines he’ll wear to prepare for the upcoming season, the Skechers Resistance ProSpeed running shoes and ProTR training shoes. Both lines consist of Skechers Fitness styles designed with SmartShoe mid-foot strike technology for serious athletes.
“Danny’s athleticism and dedication are truly inspiring, and we’re thrilled to have an elite NFL athlete training in the new Skechers Resistance products,” said Skechers president Michael Greenberg. “Skechers has truly evolved into a performance footwear brand, and Danny’s presence in our upcoming marketing campaign is a testament to the success our fitness products.”