1.16.13

adidas Unveils 2013 NBA All-Star Uniforms

words // Brandon Richard

via Press Release

NBA on-court apparel provider adidas has unveiled the uniforms and apparel for the 62nd NBA All-Star Game, which will be held on Sunday, February 17 2013 at the Toyota Center in Houston, Texas.

Designed by adidas, the uniforms draw inspiration from Houston’s rich aeronautical history and the speed of jet planes. The uniforms’ eye-catching impact camo pattern evokes the world’s fastest fleet of aircraft with the classic silhouette of a basketball net.

“The NBA All-Star Game is an exciting time to unite adidas’ line of performance and style products to celebrate the court-to-street style that runs through basketball culture around the world,” said Lawrence Norman, adidas Vice President, Global Basketball. “2013 marks adidas’ sixth season designing NBA All-Star uniforms and every year we look forward to introducing performance innovations that help the best basketball players in the world lift off and take their games to the next level in front of a global audience.”

Uniforms feature specially-engineered mesh to provide maximum mobility and breathability. The brand’s iconic 3-Stripes flank the side of both the jersey and shores. Letter and number design is inspired by the stenciled style on jets.

Players will also take the court in black and white aviator-style warm-ups featuring metal zippers made with a similar anodized finish used on airplanes. Each player’s jacket will be customized to represent individual career accomplishments such as NBA All-Star Game appearances and All-Star MVP awards, NBA titles, in addition to regular season awards and Scoring Championships.

Enjoy an early look at these new NBA jerseys below.

adidas Unveils 2013 NBA All-Star Uniforms (1)

adidas Unveils 2013 NBA All-Star Uniforms (2)

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adidas Unveils 2013 NBA All-Star Uniforms (13)

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