2.23.12

adidas Signs Robert Griffin III

Robert Griffin III for adidas Football Cleats (3)

words // Brandon Richard

via Press Release

This week, adidas announced a partnership with 2011 Heisman Trophy winner and top NFL Draft Prospect quarterback Robert Griffin III of Baylor University.

“adidas is a perfect fit for me,” said Griffin III. “They are always focused on the athlete first and that’s important for the way I play and the way I train. I’m excited to be part of the adidas family.”

The 2011 Heisman Trophy winner, Davey O’Brien Award recipient and Associated Press College Football Player of the Year, Griffin III was a consensus first-team All-American finishing his Baylor career holding school records for passing yards, total offense, passing efficiency and passing touchdowns.  Beyond the football field, Griffin III was an Academic All-American and graduated early with a degree in Political Science.

“Robert Griffin III is an athlete first and we respect everything he brings to the game,” said David Baxter, vice president of Sport Performance for adidas America. “His team player mentality, strong leadership on and off the field and genuine character combined with explosive and dominant athleticism make him a perfect fit for our brand. He’s clearly a great football player but, importantly, he’s a great athlete.”

Griffin is the latest addition to the adidas roster which includes names like NBA MVP Derrick Rose of the Chicago Bulls, Defensive Player of the Year Dwight Howard of the Orlando Magic, FIFA World Player of the Year Lionel Messi of FC Barcelona, MLB All-Star Justin Upton of the Arizona Diamondbacks, Defensive Rookie of the Year Von Miller of the Denver Broncos, U.S. track and field sprinter Tyson Gay, U.S. Women’s National Soccer Team midfielder Heather O’Reilly and WTA star Caroline Wozniacki.

With the deal, Griffin III will be featured in several adidas marketing initiatives this  year and will play a key role in the development of football, running and training apparel and footwear, including the lightest in class adiZero collection.

Later this week in Indianapolis, RGIII will debut the exclusive Combine gold colorway of the 6.9 ounce adizero 5-Star low, the lightest cleat in football. Keep checking the Eastbay Blog for information on how you can own RG3’s new adidas football cleats.

Robert Griffin III for adidas Football Cleats (1)

Robert Griffin III for adidas Football Cleats (2)

1 Comment

  • LTH:

    Good signing by Adidas!

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