words // Brandon Richard
Ahead of next week’s official D Rose 3 launch, adidas gives us an early look at the brand new Derrick Rose “Wake Up” commercial.
“Wake Up” captures the time-stopping shock and disbelief felt by fans across Chicago as D-Rose’s season came to an abrupt end. Then, inspired by Derrick’s intense, focused workouts and determination, coupled with authentic sounds from the city, the fans “wake up” and come back to life. The spot ends with Derrick walking through the player’s tunnel to get back to work in front of a raucous United Center crowd.
The spot showcases that every step Rose takes toward recovery isn’t just bringing him back, it’s bringing all fans back.
Multiple Chicago locations were featured in the spot, including Lake Street Bridge and South Side neighborhoods and parks. Rose footage and audio was captured while filming “The Return of D Rose” series at the Berto Center. Also featured is an in-game call from TNT’s Kevin Harlan and cameos by iconic Chi-City sports anchor Dan Roan and Derrick’s brother Reggie.
The D Rose 3 is available to pre-order here today.