10.1.13

adidas Basketball & Derrick Rose – ‘Basketball is Everything’

adidas Basketball & Derrick Rose - 'Basketball is Everything'

words // Brandon Richard

Today, adidas Basketball unveils a new spot called ‘Basketball is Everything,’ capturing the essence of Derrick Rose’s love and dedication to the game of basketball.

Along with family, basketball is the most important thing in the world to Derrick and he’s dedicated to improving his game and bringing a championship to Chicago. Stripping away the fame and notoriety leaves you with what matters most to Derrick — the game.

‘Basketball is Everything’ begins with Derrick training for the upcoming season then cuts to various scenes that portray his life which include, outside of his home, at his birthday party with family and friends including hip-hop artists Common, 2 Chainz and Dom Kennedy, at a music video shoot with rapper Big Sean and at a famous high-end jewelry store with his brother. The commercial comes full circle by showing Derrick training alone in the gym once again, emphasizing that even if you take away all of the aspects of Derrick’s life that he feels so blessed to have, he would still have the one thing that matters to him most, basketball.

The ad was created by 180LA and directed by Stacy Wall.

Check out ‘Basketball is Everything’ below and get ready for the D Rose 4 sneaker launch on October 10.

Comments are closed here.

How To Increase Your Mental Focus And Train Past Distractions

How To Increase Your Mental Focus And Train Past Distractions

When you see the pros keeping their cool and drilling game winners, it’s tempting to...

Improve Your Footwork to Improve Football Agility

Improve Your Footwork to Improve Football Agility

Here are a few simple drills that can help you with your footwork for football.

Stephen Curry – Silence The Doubters

Stephen Curry – Silence The Doubters

The constant noise of doubters turns underdogs into champions by forcing them to develop a level of resiliency, perseverance, and supreme self-confidence that helps them beat those who may be more physically gifted. This is the Stephen Curry story.

It’s a Bird, It’s a Plane, It’s…the Nike LeBron 11 Low!

It’s a Bird, It’s a Plane, It’s…the Nike LeBron 11 Low!

Dare to dream with the latest kids' colorway.

Nike ‘What The’ LeBron 11

Nike ‘What The’ LeBron 11

Latest LeBron 11 release features 28 different design elements from past LeBron signature shoes.

Nike Air Griffey Max 1 – Black/Light Magnet Grey-Metallic Silver

Nike Air Griffey Max 1 – Black/Light Magnet Grey-Metallic Silver

New digs for The Kid.

Nike Kobe 9 Elite Low ‘University Red’

Nike Kobe 9 Elite Low ‘University Red’

Kobe's pop music muse inspires new colorway.

Blast Friday: The Return of a Reebok Classic

Blast Friday: The Return of a Reebok Classic

Nick Van Exel's shoe returns for the first time since 1996.

Nike Air Foamposite One ‘Triple Black’

Nike Air Foamposite One ‘Triple Black’

With a nubuck finished upper for the first time ever.

Nike Air Force 1 Low ‘Triple Black’

Nike Air Force 1 Low ‘Triple Black’

All black everything for this new Air Force 1.

Air Jordan 1 Retro KO High OG ‘Sport Blue’

Air Jordan 1 Retro KO High OG ‘Sport Blue’

Canvas version of the Air Jordan 1 returns this weekend.

Nike Zoom Soldier 8 – Magnet Grey/Volt

Nike Zoom Soldier 8 – Magnet Grey/Volt

All-new colorway of the latest Soldier releasing.

See More