Yellow has been a popular color choice across all brands for basketball shoes this year, as we saw with the upcoming adiZero Rose All Star. The adidas adiPure, which we got a sneak peek of last month, will continue that trend during the 2011 NBA All Star Weekend festivities on Friday and Saturday at the Staples Center in Los Angeles. Don’t let the blinding “Sun” colorway fool you though, there is much more to the adiPure than just a bright colorway and sleek design.
Continuing the lightweight approach of previous adidas Basketball shoes with the single layer synthetic Sprint Skin material is a key part of the adidas adiPure. On the adiPure, adidas’ PureMotion Pods on the outsole seem to have a more recognizable visual tie to the unforgettable Feet You Wear technology from the late nineties. Full-length cushioning is provided by adidas’ adiPrene system, which is designed for high-impact shock absorption. Traction is handled by the adidas Cilia Traction system, which has been complimented for its grip in our recent Performance Reviews. The resulting combination is yet another solid release to look forward to from adidas Basketball.
The adidas adiPure “Sun” All Star colorway will be available in limited quantities at Eastbay February 4th.