8.30.11

adidas adiPower Howard Now Available

words // Brandon Richard

There’s a general thought that big men just aren’t marketable enough to sell basketball shoes. Few can identify with the needs of a 7-footer in terms of performance footwear, and the shoes are often thought to be a little too bulky to succeed in a minimalist footwear era. However, adidas has taken an entirely different approach with Orlando Magic center Dwight Howard’s signature line and we’re really starting to see it pay off.

Last year, adidas Basketball turned heads with the introduction of the Superbeast, a lightweight SprintSkin-constructed sneaker that maintains stability for individuals who play a “bigger” game. Dwight plays the 5, but his athleticism and movements are comparable to smaller wing players, and the Superbeast perfectly suited his game.

This season, the Magic Beast will be laced with the adiPower Howard, an adidas basketball shoe with a silhouette clearly inspired by the Superbeast. The adiPower Howard also features a SprintSkin and synthetic build with mesh windows strategically placed for ventilation in key zones. An injected EVA midsole provides long-term, lightweight cushioning. Z-Torsion allows for natural motion, while also providing additional support and stability. Completing the task below is a Cilia traction rubber outsole.

The adiPower Howard is available in several team colorways at Eastbay today.

Available now: adidas adiPower Howard

 

adidas adiPower Howard Royal Blue White G20279

adidas adiPower Howard Forest Green White G49334

adidas adiPower Howard Black White Light Grey G20281

adidas adiPower Howard Navy White G49333

adidas adiPower Howard White Black G20278

4 Comments

  • Alright, that is dec for a Adidas shoe, but I will give it to Nike and J’s anytime.

  • alex:

    very plain.

  • ongitsnorie:

    nice cw might get a pair

  • Bobdobalia:

    Strong shoe and adidas is always lite. I like em a lot

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